--- title: Mountain Land Outreach & Engagement | North Coast Medical description: "Leadership review of Mountain Land outreach: six stakeholder profiles, contact details, four existing UTM links, and current page engagement." --- [Back to the showcase](https://solutions.ncmedical.com/mark-edward/overview?hsLang=en#accounts)![North Coast Medical](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/ncm-logo.png?width=220&height=52&name=ncm-logo.png)LEADERSHIP BRIEF · SEP 9, 2026 ACCOUNT OUTREACH / MOUNTAIN LAND # The people. *The approach. The signals.* Six stakeholders, a focused operating hypothesis, and a clear view of what the current tracking can tell us. Prepared by **Mark Edward** North Coast Medical [Open the account experience](https://solutions.ncmedical.com/mark-edward/mountainland?hsLang=en)[HubSpot performance report](https://app-na2.hubspot.com/page-details/246265847/site-page/387722637015/performance?frequency=YEAR&rangeType=ALL) Stakeholders in this review 6 Existing personalized links 4 Page views · all data 3 New contacts from the page 0 THE STRATEGY ## Start with operations. Build a case for a focused pilot. The outreach plan starts with Jason’s operating perspective, then brings in clinic workflow, finance, executive sponsorship, and compliance as the conversation develops. The working hypothesis: test clearer ordering, approvals, and visibility at the Dixie, Downtown, and Sun River clinics in St. George before discussing a wider change. These are proposed priorities to validate with the account. Planned cadence: begin with a diagnostic question, introduce the experience in the follow-up, and coordinate the account response when someone replies. Enrollment and sends have not been confirmed in the records reviewed. WHO THE OUTREACH IS FOR ## Six perspectives on one opportunity. Four contacts have existing UTM links. Linda and Matt come from the earlier outreach plan. ![Rick Lybbert professional headshot](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/headshots/rick-lybbert.jpg?width=112&height=112&name=rick-lybbert.jpg) Executive sponsorship ### Rick Lybbert Chief Executive Officer exec-01 Connect enterprise growth with a consistent experience across brands while preserving clinic autonomy. Email [rick@mlpt.com](mailto:rick@mlpt.com)Business email · ZoomInfo, reviewed Sep 9 Phone [(801) 262-6331](tel:+18012626331)Business office · not a personal mobile LinkedIn [View Rick’s profile](https://www.linkedin.com/in/rick-lybbert-76069a284/) Outreach approach & tracking #### Conversation objective Identify the operating sponsor and the outcomes that would justify a focused pilot. #### Place in the plan Executive sponsor path after operations and finance discovery. #### Assigned tracking link **exec-01** is assigned to both `utm_content` and `recipient_token`. `https://solutions.ncmedical.com/mark-edward/mountainland?utm_source=hubspot-sales&utm_medium=email&utm_campaign=mountainland-executive-outreach&utm_content=exec-01&recipient_token=exec-01` Link configuration is verified in the existing tracking sheet. Recipient-specific visits, clicks, and replies are not available in the retrieved data. #### Verification notes CEO role confirmed by Mountain Land. Existing personalized link is assigned; a sent email or recipient visit is not confirmed by the records reviewed. [Mountain Land profile](https://www.mlpt.com/mountain-land-pt/team/rick-lybbert/)[ZoomInfo contact](https://app.zoominfo.com/#/apps/profile/person/220687020) ![Jason Lobb professional headshot](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/headshots/jason-lobb.jpg?width=112&height=112&name=jason-lobb.jpg) Operating sponsor ### Jason Lobb Chief Operations Officer exec-02 Make clinic ordering, approvals, onboarding, and visibility easier to repeat across locations. Email [jason@mlrehab.com](mailto:jason@mlrehab.com)Business email · ZoomInfo, reviewed Sep 9 Phone [(801) 262-6331](tel:+18012626331)Business office · not a personal mobile LinkedIn [View Jason’s profile](https://www.linkedin.com/in/jason-lobb-48b00528b/) Outreach approach & tracking #### Conversation objective Confirm who owns the purchasing workflow and where a three-clinic St. George test could help. #### Place in the plan First operations conversation in the existing outreach plan. #### Assigned tracking link **exec-02** is assigned to both `utm_content` and `recipient_token`. `https://solutions.ncmedical.com/mark-edward/mountainland?utm_source=hubspot-sales&utm_medium=email&utm_campaign=mountainland-executive-outreach&utm_content=exec-02&recipient_token=exec-02` Link configuration is verified in the existing tracking sheet. Recipient-specific visits, clicks, and replies are not available in the retrieved data. #### Verification notes Operations leadership confirmed by Mountain Land. The outreach plan begins with Jason; enrollment and contact-level engagement remain unverified. [Mountain Land profile](https://www.mlpt.com/mountain-land-pt/team/jason-lobb/)[ZoomInfo contact](https://app.zoominfo.com/#/apps/profile/person/220687021) ![Brian Willes professional headshot](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/headshots/brian-willes.jpg?width=112&height=112&name=brian-willes.jpg) Financial evaluation ### Brian Willes Finance leadership · CFO in tracking sheet exec-03 Connect purchasing visibility, approval controls, and integration with a measurable financial case. Email [brian.willes@mlpt.com](mailto:brian.willes@mlpt.com)Business email · ZoomInfo, reviewed Sep 9 Phone [(801) 262-6331](tel:+18012626331)Mountain Land office routing · direct number not verified LinkedIn [View Brian’s profile](https://www.linkedin.com/in/brianwilles/) Outreach approach & tracking #### Conversation objective Confirm finance ownership and the baseline measures needed to evaluate a pilot. #### Place in the plan Alternative finance path; coordinate with Matt rather than treat them as the same decision owner. #### Assigned tracking link **exec-03** is assigned to both `utm_content` and `recipient_token`. `https://solutions.ncmedical.com/mark-edward/mountainland?utm_source=hubspot-sales&utm_medium=email&utm_campaign=mountainland-executive-outreach&utm_content=exec-03&recipient_token=exec-03` Link configuration is verified in the existing tracking sheet. Recipient-specific visits, clicks, and replies are not available in the retrieved data. #### Verification notes The tracker and ZoomInfo list Brian as CFO. Matt is also publicly identified as CFO; current responsibilities and final purchasing authority need confirmation. [LinkedIn profile](https://www.linkedin.com/in/brianwilles/)[ZoomInfo contact](https://app.zoominfo.com/#/apps/profile/person/2087003871)[Professional biography / photo](https://ampleo.com/about/our-people/brian-willes/) ![Courtney Liszka professional headshot](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/headshots/courtney-liszka.png?width=112&height=112&name=courtney-liszka.png) Compliance review ### Courtney Liszka Chief Compliance Officer exec-04 Clarify compliance requirements before introducing a broader patient-product or ordering workflow. Email [courtney@mlpt.com](mailto:courtney@mlpt.com)ZoomInfo address · lower-confidence record; reconfirm before useOfficial team address: [compliance@mlpt.com](mailto:compliance@mlpt.com) Phone [(801) 262-6331](tel:+18012626331)Mountain Land office routing · direct number not verified LinkedIn [View Courtney’s profile](https://www.linkedin.com/in/courtneyliszka/) Outreach approach & tracking #### Conversation objective Identify review requirements and the right partners for a pilot discussion. #### Place in the plan Compliance stakeholder in the four-contact tracking sheet. #### Assigned tracking link **exec-04** is assigned to both `utm_content` and `recipient_token`. `https://solutions.ncmedical.com/mark-edward/mountainland?utm_source=hubspot-sales&utm_medium=email&utm_campaign=mountainland-executive-outreach&utm_content=exec-04&recipient_token=exec-04` Link configuration is verified in the existing tracking sheet. Recipient-specific visits, clicks, and replies are not available in the retrieved data. #### Verification notes Chief Compliance Officer is confirmed on Mountain Land’s compliance page. The official team email below is published alongside her name. [Mountain Land compliance team](https://www.mlpt.com/compliance/)[ZoomInfo contact](https://app.zoominfo.com/#/apps/profile/person/17393763082) LWPhoto unavailable Clinic workflow ### Linda Wesely VP Operations · affiliation to confirm PLANNED Explore daily ordering, approval bottlenecks, repeat orders, and administrative work at the clinic level. Email [linda.wesely@mlrehab.com](mailto:linda.wesely@mlrehab.com)From the Aug 19 outreach plan · current address unverified Phone [(925) 435-3001](tel:+19254353001)Business mobile · ZoomInfo, reviewed Sep 9 LinkedIn [View Linda’s profile](https://www.linkedin.com/in/linda-wesely-a7469a33/) Outreach approach & tracking #### Conversation objective Confirm her current Mountain Land remit before advancing the planned outreach. #### Place in the plan Earlier plan: follow Jason by two business days if he has not replied. #### Tracking status No contact-specific UTM link appears in the current tracking sheet. This profile is included from the earlier plan; it is not counted as one of the four tracked executives. #### Verification notes Included from the earlier outreach plan at your request. Current ZoomInfo lists Brighton Rehabilitation, so Mountain Land affiliation and the older email need confirmation. No assigned UTM token was found. [LinkedIn profile](https://www.linkedin.com/in/linda-wesely-a7469a33/)[ZoomInfo contact](https://app.zoominfo.com/#/apps/profile/person/536344882) ![Matt Rouse professional headshot](https://solutions.ncmedical.com/hs-fs/hubfs/raw_assets/public/Leadership%20Showcase/headshots/matt-rouse.jpg?width=112&height=112&name=matt-rouse.jpg) Finance approval ### Matt Rouse Chief Financial Officer PLANNED Establish spend visibility, approval controls, and a practical financial test before a wider rollout. Email [matthew.rouse@mlpt.com](mailto:matthew.rouse@mlpt.com)From the Aug 19 outreach plan · current address unverified Phone [(801) 262-6331](tel:+18012626331)Mountain Land office routing · direct number not verified LinkedIn [View Matt’s profile](https://www.linkedin.com/in/matt-rouse-cfa-3695b770/) Outreach approach & tracking #### Conversation objective Confirm the contracting entity, finance approver, and measures needed for a small pilot. #### Place in the plan Earlier plan’s first finance path, after the operations conversation. #### Tracking status No contact-specific UTM link appears in the current tracking sheet. This profile is included from the earlier plan; it is not counted as one of the four tracked executives. #### Verification notes Mountain Land affiliation and CFO role are supported by his professional profile and the CFO Leadership Council. The earlier email was not reconfirmed. No assigned UTM token was found. [LinkedIn profile](https://www.linkedin.com/in/matt-rouse-cfa-3695b770/)[CFO Leadership Council](https://www.linkedin.com/feed/update/urn%3Ali%3Aactivity%3A7432118379546759168/) WHAT WE CAN SHOW TODAY ## Early page activity. No recipient attribution yet. [View current HubSpot analytics](https://app-na2.hubspot.com/page-details/246265847/site-page/387722637015/performance?frequency=YEAR&rangeType=ALL) HubSpot’s all-data report, captured September 9, 2026, shows **3 page views from direct traffic**, **2 entrances**, and **0 form submissions or new contacts**. These totals describe the page; they do not establish that a particular executive visited. Page views 3 Direct traffic 3 Form submissions 0 New contacts 0 ### How to read the snapshot Personalized links are prepared for four people. The available report does not show activity attributed to those individual tokens. No matching HubSpot contact records were returned by the six-email lookup. Contact-level sequence enrollment, opens, clicks, and replies could not be verified. Additional page metrics Bounce rate 100% Time per page view 0 seconds Exits per page view 100% New customers 0 THE MEASUREMENT PLAN ## From an individual link to a useful conversation. 01 ### Identify the outreach path Each prepared email link carries a contact token: exec-01 through exec-04. 02 ### Observe the interaction The page is configured to record priority selections, recommendations, role selections, and tracked control clicks. 03 ### Confirm the person A reply, form submission, or completed meeting provides stronger identity evidence than a tagged visit. **A tracking token identifies the link’s origin.** A forwarded link keeps the original token, so a visit cannot by itself prove which person opened it. Calendar clicks are interest signals; a booked meeting is a separate outcome. Campaign settings & measurement scope Source hubspot-sales Medium email Campaign mountainland-executive-outreach Contact markers utm\_content + recipient\_token The source implementation records structured browser events and HubSpot virtual page views. Token context is retained in the page’s browser event data; a configured report or event integration is still needed to produce a verified per-token engagement breakdown. That setup is not established by the page totals shown here. Source materials: the existing Mountain Land outreach tracking sheet and HubSpot analytics setup notes; the August 19 executive outreach plan; HubSpot’s all-data page report captured September 9; professional contact verification and linked profile sources reviewed September 9. North Coast Medical · Mountain Land outreach review Business contact information for leadership review. Snapshot: September 9, 2026. [Back to the showcase](https://solutions.ncmedical.com/mark-edward/overview?hsLang=en#accounts)